In the scope of online businesses, your website is your storefront, and just like any shop, first appearances really do matter. Poorly designed websites are the epitome of chaotic storefronts, confusing, overwhelming, and off-putting to potential customers.
The good news? Similar to a storefront makeover or reno, you can improve your website to make it more appealing, easier to use, and more efficient.
You can redesign your website to make it more attractive, user-friendly, and effective. A thoughtful redesign can clear away the digital clutter, streamline the user experience, and give your online presence the boost it needs to stand out in a crowded marketplace.
Role of UX conversion optimisation
User experience (UX) is the backbone of any successful website. A seamless, intuitive UX is key to keeping visitors engaged and guiding them towards conversion. When users can easily navigate your site, find the information they need, and complete their desired actions without frustration, your conversion rates naturally increase. According to RevLifter, bad website experiences accounted for 67% of churning customers.
Consider an e-commerce website with a straightforward checkout process. If users can quickly add items to their cart, view their order summary, and checkout without unnecessary steps or distractions, they are far more likely to complete their purchase. On the other hand, a complicated, multi-step checkout process can lead to cart abandonment, costing you potential sales.
How visual design impacts brand perception & trust
As a whole, humans are visual creatures. We process visual information far more quickly than text, and we’re naturally drawn to aesthetically pleasing designs. This preference for visuals means that the design of your website plays a critical role in shaping how users perceive your brand. Research by Syntactics shows that colours can boost brand recognition up to 80%. This is because specific colours are associated with certain emotions and can trigger particular responses from your audience. For instance, blue is often linked to trust and stability, making it a popular choice for industries like finance and technology.
Elements such as colour schemes, typography, and imagery don’t just make your website look appealing. They also influence how users feel about your brand. On the other hand, a cluttered or outdated design can turn potential customers away and damage your brand’s credibility. Staying on top of current web development trends can also help you stay functional, fresh and relevant for your customers.
How to boost conversions with SEO
An efficient website that’s well planned is not just beneficial to your users, but also to search engines. Key elements of redesigning your website, such as responsive design, site speed, and structured data, directly impact your site’s SEO (Search Engine Optimisation) performance. Search engines like Google prioritise websites that offer a great user experience, meaning that a well-designed site is more likely to rank higher in search results.
To boost your SEO rankings, focus on best practices such as using appropriate heading tags (H1, H2, etc.), ensuring your website is responsive across all devices, and optimising image load times to improve site speed. Structured data, which helps search engines understand the content on your site, is also crucial for improving your site’s visibility in search results.
How a redesign can give you real uplift
Just like giving an old house a renovation, a website redesign can breathe new life into your business’s online presence. Over time, websites can become outdated, cluttered, and less effective at meeting the needs of modern users.
Just as a house reno can make an old property feel fresh, functional, and more valuable, a website redesign can do the same for your digital space, leading to significant improvements in user engagement and conversion rates. No one wants to buy or even visit a home without functioning plumbing, just as they don’t want to use a website that’s bogged down by outdated code, large images, and other elements that slow down loading times.
Check out the success stories from a couple of website redesign clients:
ScreenAway
ScreenAway underwent a website redesign that significantly enhanced the user experience. The result? A remarkable 107% increase in site conversions. By focusing on a clean, intuitive design and optimising the user journey, ScreenAway transformed its online presence.
GetClo
GetClo reported that their overall conversion rate had “skyrocketed” after their uplift. Their site became easier to navigate and was more appealing to their users.
Oasis Travel
Oasis Travel’s website redesign led to a significant boost in business, with levels reaching their highest since the company started back in 2008. By refreshing the site’s design and making it easier for customers to explore travel options, book services, and engage with the brand.
A website redesign isn’t just about aesthetics. It’s about creating a more effective, user-friendly space that meets the needs of your audience and drives your business forward. If your website feels like it’s stuck in the past, consider a redesign to bring it up to date and unlock its full potential.
Key takeaways
By focusing on user experience (UX), you create a seamless and intuitive journey for visitors, which directly leads to higher conversion rates. Visual design plays a crucial role in shaping brand perception and trust, with well-chosen colours, typography, and imagery helping to establish a strong brand identity.
Take a close look at your current website. Is it user-friendly, visually appealing, and optimised for both desktop and mobile users? If your website feels outdated, cluttered, or difficult to navigate, it might be time for a redesign.
Consider the potential benefits of refreshing your site, improved user engagement, higher conversion rates, and better search engine rankings. Assess how your website is performing in these areas, and don’t hesitate to seek professional help if improvements are needed.
Your website is often the first interaction potential customers have with your business. Make sure it leaves a lasting impression.
Looking to increase the conversion rate on your site? We reckon we can help you. If you’re ready to get a new website, contact us for a consultation or a comprehensive audit of your current site. Together, we can identify opportunities for improvement and help you maximise your ROI, turning your website into a true asset for your business.
