Our [new] website is a lead generator… it has well and truly overachieved my expectations
– Dan, Managing Director, ScreenAway
About the client
Australian-born business ScreenAway designs and manufactures innovative screen solutions for Australian homes. Their unique designs and effective engineering has seen their business rapidly grow and expand from humble beginnings in South Australia, to a successful and strong presence Australia-wide over the past ten years.
What was the situation?
ScreenAway came to us with a WordPress website that was outdated and poorly structured. Not only were they missing key product and information pages, but their site hierarchy and sitemap was not structured correctly to achieve their search engine optimisation goals.
They felt the look and feel of their website lacked both a modern feel as well as functionality and usability for the consumer.
What did we do?
Taking a 360 approach, we completed a full website rebuild for ScreenAway. We spent time with the owner and the wider team to ensure the new website would deliver on multiple fronts.
ScreenAway is predominately a lead generation business; majority of their customers come from search and paid conversions via online enquiries. With this in mind, we wanted to create a website that looked good, but also was easy to use, intuitive, as well as informative, giving ScreenAway the best possible platform to convert potential customers.
My SEO guy has stopped complaining…
Search Engine Optimisation was at the forefront of the build process when it came to the structure of the site. Multiple product pages were created and the sitemap was designed to ensure optimal organic and paid search algorithm visibility. Working with the ScreenAway team, we created and gathered fresh content for the website, including both images and videos to build out a comprehensive gallery on the new website. We know people buy with their eyes, and so creating a comprehensive pool of content that successfully showcased ScreenAway’s products, was an important aspect of creating a high-converting website.
…the new website …[is] converting our traffic into leads 107% more effectively.
To further ensure a smooth prospect-to-customer journey, we used WordPress’s Gravity Forms to create a ‘Free Measure & Quote’ feature that sits on the home page of the new website. Again, with lead generation at the forefront of the new build strategy, this top-of-funnel feature allows for a direct handover of warm leads to their sales representatives to get in touch and further nurture through to conversion.
Using fresh and modern visuals that aligned with the brand’s aesthetic, we were able to achieve exactly what ScreenAway was looking for in a new website, providing them with a digital presence that illustrates the company as an authority in both the eyes of the consumer, as well as Google and the ever-changing digital landscape.
How did it go?
We sat down with Managing Director Dan, to get the verdict straight from the horse’s mouth…
I will be building my next website with ireckon Digital. That says it all I think.
Before engaging us, what were some of the challenges/issues you were facing with your old website?
The old website was not geared for SEO and the look and feel did not properly represent our brand.
How has the new website helped to provide a solution for these challenges/issues?
Not only has the new website achieved the above objectives it’s converting our traffic into leads 107% more effectively.
And we have a platform ready to turbo charge our SEO
What are some key aspects or functionalities of the new website that you believe have helped your business achieve success?
Easy navigation, friendly for all devices no matter what brand and it is easy for my team to update and add features.
My SEO guy has stopped complaining. Which is awesome!
What does success look like since the new build?
Our website is a lead generator and it has well and truly overachieved my expectations.
How did you find the experience of the website build from start to finish?
Overall the experience was very good, I felt as if my hand was held all the way.
It did not launch as fast as I would have liked but this was mainly due to my team not actioning ireckon Digital requests quick enough
How was your overall experience working with the team at ireckon Digital?
I will be building my next website with ireckon. That says it all I think.
Reckon you like what you see?
Let’s discover how we can transform your website today.
