If you’re like many businesses, you could be missing out on revenue right under your nose.
In 2025, brands that prioritise email marketing will have a serious edge over their competition. With the right strategy, you can turn your email list into a high-performing revenue engine. Let’s break down the latest stats on email campaigns, winning strategies, and real-world case studies to show you exactly how.
What is Email Marketing?
Email marketing is the practice of sending targeted messages to a list of subscribers to engage, convert and retain customers. These messages can be sent to either existing customers’ or potential customers’ inboxes.
From promotional campaigns to automated sequences, it’s a direct line of communication that puts your brand in front of the right audience at the right time. Whether as part of a marketing campaign to boost sales, advertise your software’s latest features, or inform your customers about discounts, these targeted campaigns can have great results for your business.
Key Email Marketing Statistics You Should Know
According to Shopify, 87% of marketing leaders say email marketing is critical to their company’s success. It’s not just about sending emails, it’s about generating revenue with a goal in mind.
The bottom line? Email marketing isn’t optional. It’s a revenue-driving machine. And with the right strategy, you can maximise its potential.
HubSpot found in a survey that 57.8% of marketers listed a revenue increase as their main goal for targeted email campaigns. If you are looking to drive sales, an email marketing campaign should be the answer.
The Proof Behind Email Marketing Efforts
Meet one of our clients, we can call them Company A for anonymity. As a B2C fashion brand, they achieved remarkable results with our support.
Company A had great success in 2024 and drove a 218.24% year-over-year growth in email-attributed revenue.
In 2023, email marketing accounted for 24.5% of the Company A’s total store revenue. While already a strong channel, they knew they could unlock more potential through better segmentation and a refined approach to customer engagement.
To maximise results, we helped them shift their to three key areas:
- Automated sequences were refined to create more personalised experiences. Flows accounted for 53.21% of total email revenue.
- A mix of promotions, product highlights, and value-driven content increased open rates to an impressive 41%.
- By redesigning sign-up forms and optimising placement, the brand grew its email list by 217.73% year-over-year.
The email marketing success was seen in Company A’s results:
- 178,124 emails opened in Q4
- 218.24% increase in email-driven revenue compared to the previous year
- Opt-in growth skyrocketed from 2,076 to 6,596 subscribers
With our expertise Company A was able to unlock record breaking growth. With the right strategy you can ensure you unlock the potential of your inbox.
How to Develop an Email Marketing Strategy
The numbers don’t lie, but there is more to email campaigns than simply sending messages to your subscribers. If you want an all-in-one marketing campaign, there are a few strategies we can help to deploy:
1. Start with your campaign goals
Before we send a single email, we take the time to understand your goals. Are you looking to increase sales? Do you want to boost customer engagement and improve customer retention? Maybe you want to add more email subscribers to your list?
Your intention matters when it comes to creating campaigns.
2. Having clear objectives will shape your strategy
Once we understand your goals, we craft a tailored email marketing strategy designed to deliver the best results for your business.
A big part of your email marketing process will include segmenting your email list. You can expand your list through a few different methods. A common way to grow your list is through offering discounts, exclusive content, or guides in exchange for their email address sign-up.
When you have an email list, you can segment your customers. Divide your list into groups based on demographics, purchase history, or engagement levels to send more personalised messages.
3. Create campaigns with meaningful content
No one wants pointless spam in their inbox. Ensure that your content provides value.
You can add value to your email marketing campaigns with a few ideas such as:
- Through announcing sales, new arrivals, or exclusive offers
- By sharing tips and industry insights
- In providing proof with testimonials, stats, and data
When crafting marketing messages for targeted email campaigns, we focus on personalisation, compelling subject lines, and clear calls to action to maximise engagement and drive conversions. Our expertly designed emails ensure your audience receives relevant, high-impact content that encourages action.
4. Set up email marketing automation features
Email automation ensures you reach customers at the right moment with minimal effort. This means you can set up a series of email marketing templates ahead of time and send them to your customer using email marketing software.
Examples of typical email marketing automation include:
- A welcome email when someone signs up
- An abandoned cart email when there’s an unfinished sale
- Post-purchase follow-up with a thank you
- Special offers for inactive customers to entice them back
5. Optimise your email campaign
To boost your open and click-through rates, we recommend the following strategies:
- Creating compelling subject lines that are short and intriguing. Would you like to know the top email marketing tools?
- Personalised email content with their name and content that reflects their interests.
- And use CTAs! Calls to Action make it clear for your readers.
6. Test, improve and repeat!
If you don’t get it right the first time, well, it’s time to try again. Email marketing is all about testing and refining.
By monitoring these key stats this will help you gain insight into what is and isn’t working:
- Your open rate (This indicated your subject line effectiveness)
- The Click Through Rates (Proves how engaging your content is)
- Conversion Rate (Shows how many readers took action)
Testing different subject lines, designs, and send times with A/B testing will help you continuously improve your results.
Is this all sounding a little overwhelming or time-consuming…
We Reckon We Can Help
If you want to boost your email marketing campaign performance, we can help you.
Our expert email marketing strategies drive higher open rates, better customer engagement, and increased revenue. Just take a look at our work with Company A, the results speak for themselves.
If you’re not making the most of email marketing, you’re leaving revenue on the table. With the right strategy, we can turn your email list into growth. We’ve spent nearly 30 years helping businesses maximise their digital marketing, including email marketing. We’ve got the expertise to help.
Ready to see real results? Let’s take your email marketing to the next level. Get in contact today to get started!
