Gaining the right traffic to take the right actions on your site is just the beginning of ensuring your website is delivering results to your business.
Data driven decisions leading to better outcomes
Conversion optimisation isn’t all about changing the colour of a button or text in a call to action.
It involves measuring existing behaviour, understanding how users move through your site (pages/content/processes) and connecting the dots to what your site needs to be doing.
With accurate measurement and analysis tests can be put in place to validate (or not) hyposthese for change. It’s a circular process leading to iterative changes that make meaningful improvements and achieve enhanced results.